Laraib Jamil
The brain behind the scenes. After years of helping brands tell their stories, she carved out a space of her own, one that reflects how she reads digital. Attention is currency, and relevance decides reach.
The Brand Edit, creative studio
The edit that transforms your brand.
Branding, packaging and social, built for brands that would rather set the tone than chase it.
Studio
iTwo people behind the scroll. One strategic, one creative, no layers in between.
Nawal Muneeb
The creative brain behind The Brand Edit. She's the one cooking up campaigns at 2 a.m., turning chaos into content, and convincing brands that yes, they really do need a reel for that.
We don't chase attention. We build brands that command it.
01
The Identity Edit
For brands that are ready to become a brand.
Your logo is only the beginning. The Identity Edit is where we build the visual personality of your brand from the ground up, creating an identity that feels cohesive, recognisable and unmistakably yours.
Your brand has a personality. Let's give it a face.
What's included
Seven
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01
Brand strategy The foundation: personality, positioning, audience and overall direction.
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02
Logo design A distinctive logo system, not a single mark.
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03
Colour palette A considered colour system that brings consistency and personality.
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04
Typography Curated typefaces and guidelines for a consistent visual language.
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05
Brand guidelines How your identity should be used across every touchpoint.
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06
Packaging design Designed to stand out on the shelf, the table or the screen.
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07
Brand book Your identity, design elements and guidelines in one complete reference.
02
The Content Edit
For brands that have the platform. We give them something worth posting.
The Content Edit is for brands looking to elevate their visual presence without handing over their entire social media management. We come in with the ideas, the creative thinking and the production.
You have the platform. We'll fill it.
What's included
Six
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01
Content strategy & ideation Ideas built around your brand, your audience, the trends and the moments that matter.
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02
Creative concepts Campaign concepts, reel ideas and storytelling formats designed specifically for your brand.
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03
Content production Social first content: reels, videos, statics, carousels and stories.
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04
Content shoots Planning and coordination, including shot lists, references and shoot concepts.
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05
Copywriting Hooks, captions, CTAs and supporting copy that give the content a voice.
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06
Content bank Ready to use material so your brand keeps showing up between campaigns and shoots.
03
The Amplify Edit
Showing up is the start. Reaching the right people is the point.
The Amplify Edit combines strategic social media management with paid media, so your brand isn't only showing up but travelling further. We handle the content, the strategy and the day to day, then put budget behind the ideas that deserve it.
Don't just post. Travel further.
Ad spend is not included in the monthly retainer and is paid separately by the client.
What's included
Five
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01
Social media management Planning, scheduling, posting, stories and community engagement, so your platforms stay active and consistent.
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02
Content creation Statics, carousels, reels, videos and stories that feel fresh and true to your brand.
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03
Creative direction & strategy The thinking behind the content, the campaigns and the whole presence. Every idea has a reason.
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04
PR & influencer management Finding the right people for your brand, then outreach, collaboration and onboarding.
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05
Paid media Meta and Google Ads: campaign planning, setup, audience targeting, optimisation and performance monitoring.
04
The Edit
Your brand shouldn't just have social media. It should have a presence.
The Edit is our end to end social media management package, built to give your brand a consistent voice, a strong presence and content that actually has a purpose. We take care of the day to day while keeping the bigger picture in mind.
A presence, not just a page.
What's included
Four
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01
Social media management Planning, scheduling, posting, stories and community engagement, so your platforms stay active and consistent.
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02
Content creation Statics, carousels, reels, videos and stories that feel fresh and true to your brand.
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03
Creative direction & strategy The thinking behind the content, the campaigns and the whole presence. Every idea has a reason.
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04
PR & influencer management Finding the right people for your brand, then outreach, collaboration and onboarding.
05
The Launch Edit
For brands that deserve an entrance.
A launch isn't just an event. It's the first impression people have of something new. The Launch Edit takes your launch from an ordinary opening to a moment people notice, talk about and remember.
Don't just launch. Make an entrance.
What's included
Six
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01
Launch strategy & concept The overall concept, theme and direction, built around the brand, the audience and the objective.
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02
Event planning & creative direction From the look and feel to the guest experience, an event that feels intentional and on brand.
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03
Guest list & invitations Curating the right guests, media, creators and brand personalities, and managing invitations.
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04
PR & influencer management Identifying relevant influencers and media, then outreach, coordination and onboarding.
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05
Content & social coverage Reels, stories, behind the scenes and full launch day coverage.
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06
Event day management On ground coordination so the creative and content direction comes together on the day.
Selected work
iiiTwo cafés, built end to end, from identity and packaging to the content that carries them.
No forms, no funnels. The conversation starts on Instagram. Come say hello.
Instagram
@thisisbrandedit
Scan to follow
@thisisbrandedit